A packaging company, like West Penn Oil Co., Inc. deals with packing of a commodity and related concerns. We all know how important product packaging is in the success or failure of a commodity. The packing of a product makes its easy to use and/or contain for the customers and if the customers does not feel right anything about this they won’t go to buy it again. Hence, packaging plays a major role in performance of a product. Understanding the needs of the customers and then passing it down the line to create the goods that cater those needs is very important. To achieve this, a packaging company needs to have a very effective internal communication process.
On the other hand, the consequences of poor communication can be very devastating. According to a study poor communication can cost approximately annually $26,000 per employee in terms of loss of efficiency. This is a huge figure especially if you are a small business and when targets are not achieved then disputes occur, which further damage a firm internally. While on the external level the customers are not happy from the company’s products, so this internal communication issue needs to be resolved otherwise it will jeopardize the very existence of the firm. Following are some tactics to improve internal communication in your packaging firm;
1. Understand the customer needs
It is very important to understand what the customer wants to be changed in your product. For instance, if a customer is having difficulty in un-wrapping your chocolate bar, then s/he will lose the urge to eat it, therefore, what arrangements can you made to resolve this issue is the main objective here.
2. “What” is communicated to “Who”
Carrying on with the example of chocolate bar, it is essential to understand where the problem is occurring. Is it the production department using wrong type of wrapping paper or the packing department using wrong type of wrapping material, maybe it is the fault of design department? Whatever might be the case, you have to identify it and then communicate your solution to the “respective” department.
3. Get the feedback
In order to achieve most from your internal communication process you have to consider feedback. Through feedback you can assess whether your message has gotten across or not.
4. Effective diagonal communication
This type of communication takes place between different departments for collaborations. For example, the head of marketing is explaining something to the packing design team in order to resolve convenience issues in the product packaging. This communication needs to be clear.
5. Avoiding information overload
Too much information at once can distract the employees from the main goal. Another drawback is that employees loose the interest by being bombarded by excessive data.
6. A platform to access to
This can solve many internal communication issues within a packaging firm. A platform in the form of a communication cloud will allow the employees to connect with the suppliers and customers as well as high level management, so that their issues related to packaging problems are resolved in a clearer manner.